SEO & Analytics

In this category, you’ll find everything you need to make your WordPress site visible in search and measurable in analytics. We cover on-page SEO, technical SEO and smart tracking setups that go beyond basic pageviews.

You’ll get step-by-step guides for keyword research, content optimization, internal linking and schema markup – always tailored to WordPress. We also show how to connect tools such as Google Analytics, Matomo or privacy-friendly alternatives and configure meaningful reports.

Our focus is on data you can actually act on. You’ll learn how to interpret KPIs, identify growth opportunities and measure the success of your content and campaigns so you can make better decisions for your WordPress projects.

  • Visual guide for increasing WordPress SEO, featuring a computer with data analytics, a magnifying glass, and gears for website optimization.

    How to Increase SEO on WordPress

    Your WordPress website is live, but your traffic, rankings, and leads are not where they should be. Increasing SEO on WordPress is not about one magic plugin — it’s a repeatable checklist of settings, content improvements, speed wins, and internal…

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  • Illustration of a tablet displaying website content, magnifying glass, bar charts, and SEO elements, explaining where to add keywords in WordPress.

    Where to Add Keywords in WordPress

    You finally have a good list of keywords, but when you open the WordPress editor you see a maze of fields: title, URL, excerpt, SEO title, meta description, image alt text, and more. If you are not sure where each…

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  • An SEO team planning to add keywords to WordPress posts and pages, focusing on keyword research, content audits, backlinks, and social media.

    How to Add Keywords to WordPress

    Keywords are how search engines understand what your WordPress content is about. But “adding keywords” doesn’t mean cramming the same phrase into every line or relying on outdated meta keywords fields. If you place keywords in the wrong spots, you…

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  • Tablet showing data analytics with bar and pie charts, illustrating adding meta keywords in WordPress without a plugin for SEO.

    How to Add Meta Keywords in WordPress without Plugin

    The meta keywords tag is one of those persistent SEO myths in WordPress. Most modern search engines ignore it, yet you may still need it for legacy systems, internal search tools, or specific regional search engines. The good news: you…

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  • Isometric laptop showing analytics graphs illustrating data analysis to improve online courses and boost engagement on a WordPress LMS.

    How to Use Analytics to Improve Online Courses

    If you teach online, creating great lessons is only half the job. The other half is understanding what learners actually do inside your courses—where they drop off, what they skip, and which lessons help them succeed. With the right analytics…

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